Monthly Annual Save 17%

Free

Try every AI feature each month.

Unlimited core features:

  • Meal planner, shopping helper, food log
  • Pantry, product search and barcode scan
  • Today, Nutrition, and Progress dashboards
  • 5 recipe imports per month
  • Unlimited meal creation
  • Free trials of every AI feature, monthly
Most Popular

Pro

Classic AI for the way you actually eat.

£5.99 / month

or £49/yr — save 32%

Everything in Free, plus:

  • AI assistant chats (Classic)
  • AI meal planning
  • AI nutrition insights
  • Snap-a-meal photo logs
  • Unlimited recipe imports
  • 150 AI credits / month included
  • Plus 1 fridge scan and 30-day fitness trial

From £5.99/month. Cancel anytime.

Power User

Power

Gourmet AI, fridge scanning, and fitness sync.

£9.99 / month

or £89/yr — save 26%

Everything in Pro, plus:

  • AI fridge scan
  • Fitness integrations (Strava, Fitbit)
  • Gourmet AI assistant
  • 300 AI credits / month included
  • Priority support

Need more credits? Top up anytime.

Billed monthly or annually. Cancel anytime.

Frequently Asked Questions

When you create an account, you automatically get 14 days of full Pro access — no card required. Use everything Pro includes during your trial. When it ends, you'll move to the Free plan unless you subscribe — and on Free you can still try every AI feature a few times each month.
After 14 days you move to the Free plan. You keep all your data — meals, recipes, plans, food log, everything. The meal planner, shopping helper and food tracking stay unlimited; the AI features (assistant, meal planning, nutrition insights, fridge scan, etc.) get a monthly free quota so you can keep using them lightly. Upgrade anytime from your Account page to remove the caps.
Yes. Cancel from your Account page at any time. You'll keep Pro access until the end of your current billing period. No penalties, no questions.
Your data is always safe. Meals, recipes, plans, and food log entries are kept even if you return to Free. On Free, the meal planner, shopping helper, and tracking stay fully usable; the AI features (assistant, meal planning, nutrition analysis, fridge scan, etc.) move to a free monthly quota you can use until the 1st of next month. Resubscribe anytime to remove the caps.

Ready to eat smarter?

Plan meals, build shopping lists, and track nutrition — all in one place.

From £5.99/month. Cancel anytime.